Interactive Design
A rebranding/revision of the United States Lawn Mower Racing Association's website. A dark, gothic/metal concept was chosen to be more inclusive to their younger audiences. The sitemap was cleaned up to help with navigating the website, keeping the most important parts.
Rebranding/Design, UI, and Interactive Design: Alex Watts
![](https://cdn.myportfolio.com/fe08222e-7888-45c6-900a-a45e92f59266/2f1b409a-1aef-468f-b09d-9b13baddf66a_rw_3840.jpg?h=09b81cbe0c677a667f7eb5b59c66221a)
![](https://cdn.myportfolio.com/fe08222e-7888-45c6-900a-a45e92f59266/850621a1-e935-43e2-b4d7-b6c6a69cfd3b_rw_1920.jpg?h=e6b1f8169132d8c353cc8b0330bfee47)
![](https://cdn.myportfolio.com/fe08222e-7888-45c6-900a-a45e92f59266/29c3c3d6-b7f1-4509-a45a-6c5937a2aa6c_rw_1920.jpg?h=b654dae55408f3f35c8226273687b309)
![](https://cdn.myportfolio.com/fe08222e-7888-45c6-900a-a45e92f59266/6de56ee1-ffbc-4402-9487-0476b35c3067_rw_1920.jpg?h=e7ade0e3a704717215d28a02ddc997b4)
![](https://cdn.myportfolio.com/fe08222e-7888-45c6-900a-a45e92f59266/fee876a4-e108-428b-9ad6-02884c4f628e_rw_1920.jpg?h=53fcefa024aae08f465e2f21cc411a17)
![](https://cdn.myportfolio.com/fe08222e-7888-45c6-900a-a45e92f59266/45eaa5af-505e-4a1b-971b-050308213760_rw_1920.jpg?h=08b80b58f834fae0a0fec7b94d6f1db5)
Design System
![](https://cdn.myportfolio.com/fe08222e-7888-45c6-900a-a45e92f59266/be5e6e0b-f4f5-41bd-9ae5-d65b477c5829_rw_1200.jpg?h=95669b59812fe0c8485823bf8a663baf)
![](https://cdn.myportfolio.com/fe08222e-7888-45c6-900a-a45e92f59266/9f073403-857e-4e57-8ca7-164213be705a_rw_1200.jpg?h=e2b55b6cd46399a4d9b8970c896a339a)
![](https://cdn.myportfolio.com/fe08222e-7888-45c6-900a-a45e92f59266/22baa517-79ea-493c-9bae-5bfe81354f0e_rw_1200.jpg?h=777db43b8a639471dd6c4023c698970d)