Company Branding
A branding project for a fictional (for now) company who brings generations together, creating a community for learning. Ask Your Dad is a resource for people who missed out on some life skills.
The brand was built from the ground up using a friendly and inclusive aesthetic to convey openness and an inviting nature.
Branding, UI, UX and Visual Design: Me (Alex Watts)
![](https://cdn.myportfolio.com/fe08222e-7888-45c6-900a-a45e92f59266/32e28869-2c9f-41d1-b89e-5beba3e73829_rw_1920.png?h=fba4fdf2db65bfbc960b979f675e8fa3)
Mobile App
The Ask Your Dad. App was designed through a primarily mobile interface since the demographic for the app would be mainly for younger audiences. The app acts as a home for creators to post videos to help others who might not have access to this information otherwise.
![](https://cdn.myportfolio.com/fe08222e-7888-45c6-900a-a45e92f59266/f0aea4d9-6ee5-42ee-87f3-2e6d0ff42921_rw_1920.jpg?h=5eb88c6d6ee3452069c60624a912bb4f)
![](https://cdn.myportfolio.com/fe08222e-7888-45c6-900a-a45e92f59266/982df62e-ce4a-4fa1-b383-8332eb0b89f9_rw_1920.jpg?h=fe82a6fca27ae61e278e6d865c45ec83)
![](https://cdn.myportfolio.com/fe08222e-7888-45c6-900a-a45e92f59266/8534710f-3f3f-4be8-b78e-1c84bcacc600_rw_1920.jpg?h=8cd107c7677b3516b2698a684af6323a)
![](https://cdn.myportfolio.com/fe08222e-7888-45c6-900a-a45e92f59266/f7cff83b-1785-428e-83be-b63fac481775_rw_1920.jpg?h=2a225d1cc9259689306f9434fa0cf8dd)
Ask Your Dad. Booklet
The Ask Your Dad. booklet would be unique to each creator but created with a similar design in mind. The design displayed is an example of a booklet design. The booklets would be crated around 5”x8” so that it could fit in a standard pocket.
![](https://cdn.myportfolio.com/fe08222e-7888-45c6-900a-a45e92f59266/5e59514b-1526-4a81-b4b6-db7a212a7378_rw_1920.jpg?h=f9ec072bcce45a734cb430614d4762ac)
![](https://cdn.myportfolio.com/fe08222e-7888-45c6-900a-a45e92f59266/72449dff-b523-42bc-8224-bbab3a705b40_rw_1920.jpg?h=755521ba9f90ae37cf963a84af07b457)
Letterhead
The brand’s letterhead would be an 8”x8” card stock to create a unique shape for a letterhead. The design was chosen to reflect the brand’s high quality and relatability.
![](https://cdn.myportfolio.com/fe08222e-7888-45c6-900a-a45e92f59266/69cc517e-20db-4b62-9feb-17ad2190e830_rw_3840.jpg?h=7349fc97449e9700dc581d06667361c3)
Business Card
The brand business card would contain four panels to create a unique experience of unfolding a card for more information. Designs for cards would stay consistent, however, the information and image would change according to the content creator. The size would be a standard 2”x2” to fit in standard wallets.
![](https://cdn.myportfolio.com/fe08222e-7888-45c6-900a-a45e92f59266/09eaac3b-ae06-47e8-8a25-4efc9e3cf4e6_rw_1920.jpg?h=b3d2f46b9fa05575c63fbf354c095e98)
Color Palette
Typefaces
![](https://cdn.myportfolio.com/fe08222e-7888-45c6-900a-a45e92f59266/63f66ac8-4fb5-4dec-9c41-307afca122a2_rw_1920.jpg?h=fba654bb82f224de95ec5889ca9e7048)
![](https://cdn.myportfolio.com/fe08222e-7888-45c6-900a-a45e92f59266/f02e149b-d1fa-49fc-ad15-f23608ad05f1_rw_3840.jpg?h=a84a95b664a29b8abf3a1fdf4f1ab6a5)
Logos
![](https://cdn.myportfolio.com/fe08222e-7888-45c6-900a-a45e92f59266/f18be928-d472-43d6-848d-79287accdebf_rw_1920.jpg?h=8f6a4ad0cd8ea5b78c37f93e7db1cf8c)
![](https://cdn.myportfolio.com/fe08222e-7888-45c6-900a-a45e92f59266/843909e7-3c93-4340-8bcd-4354ff74600a_rw_1920.jpg?h=7bb7a0b68fbd8a5780b437178c8aae9c)